Starbucks isn't a coffee company. It's a bank that happens to serve lattes. We built the D3 Golf App to prove this model works in golf. Now we're asking the rest of the industry: what are you waiting for?

Now, TruGolf is channeling the momentum from the PGA Show into its next major milestone: the integration of D3 Sports Tech’s Digital Wallet Services directly into the TruGolf ecosystem—representing a significant step forward in the company’s mission to unify indoor and outdoor competitive golf experiences worldwide.

D3 Sports Tech exec Scott Keith journeys to CES once again to uncover new technologies, build partnerships, and test out golf equipment.